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Webinar will help operators hone listening skills

Customers send messages about brands every day, but few businesses are prepared to listen and act upon them.

October 8, 2014

Can you listen as well as you talk?

Brands invest significant resources into telling their story, but don't typically have mechanisms in place to listen to the brand story customers are telling. Customers send messages about brands every day, but few businesses are prepared to listen and act upon them.

That's the central message of Analytics 101: Watch Your Language, webinar sponsored by InMoment scheduled for Oct. 21 at 2 p.m. EDT.

Experts Kurt Williams, chief product officer for InMoment, and Spencer Morris, vice president of text analytics and lead experience engineer for InMoment, will be featured.

Williams and Morris will reveal:

• How successful brands are participating in the customer conversation using text analytics
• Why all text analytics solutions are not created equal, and the key differentiators between them.
• What questions brands should ask when selecting a text analytics solution.

Registration is free. Click here to register now.