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Wahlburgers' first franchise opens in Toronto

The better burger brand, helmed by the Wahlburg brothers, will use only Canadian beef in its Toronto restaurant.

November 13, 2014

Wahlburgers, the better burger restaurant founded by brothers Mark, Donnie and Paul Wahlberg and the focus of A&E Network's Emmy-nominated reality show of the same name, is now open at Toronto's SoHo Metropolitan Hotel.

"My brothers and I are thrilled to open our first franchise and first Canadian location" said Executive Chef Paul Wahlberg in a company press release. "Building a restaurant that people love to go to is our true mission. We've worked closely with the Toronto team to reach our goal and that's to have a place that is all about good food and great service."

Wahlburgers Canada is a collaboration of the Wahlbergs with Bruce Greenberg, president of Starwood Group, Michael Wekerle, executive chairman of Difference Capital and Henry Wu, President of Metropolitan Hotels.

The Toronto restaurant will use only locally sourced Canadian beef, the release said.

Menu highlights include:

• Mark's Choice: "The Thanksgiving Burger" made with ground and seasoned turkey dressed with orange cranberry sauce, roasted butternut squash and stuffing.
• Donnie's Choice: "The BBQ Bacon Burger" topped with white cheddar cheese, bacon, avocado, jalapenos and a house-made BBQ sauce.
• Paul's Choice: The Wahlburgers original "Our Burger" topped with American cheese, dill pickles, lettuce, tomato, onion and finished with the Wahl sauce.
• Canadian-themed dishes as part of the 'burger of the month' program (starting in December)
• 'Wahlbrewski North' pale ale on tap made by Mill Street Brewery
• Adult frappes

The Wahlberg brothers opened the original Wahlburgers in Hingham, Massachusetts, in October 2011.