News

Voodoo Doughnut teams with National Alliance to battle homelessness

Photo courtesy of Voodoo Doughnut.

January 7, 2020

Voodoo Doughtnut is partnering with the National Alliance to End Homelessness and created a new product in honor of the charitable effort.

The Hi Tea Doughnut symbolizes the brand's first give-back campaign of 2020, according to a press release. A portion of proceeds from every Hi Tea Doughnut will go directly to the alliance which is focused on ending homelessness. The doughnut will be sold at all seven Voodoo Doughnut locations across three states, including the latest location in Houston, Texas which is set to open later this month. 

"We are grateful for Voodoo Doughnut's creative and generous initiative to support the mission to end homelessness," said Nan Roman, president and CEO of the National Alliance to End Homelessness, in the release. "We're hopeful that it will help raise awareness among Voodoo Doughnut's customers, and that we can all work together to be part of the solution to the problem."

"Giving back to the communities we serve is core to Voodoo's culture," said Voodoo Doughnut CEO Chris Schultz, in the release. "A community can't thrive unless its residents are thriving and one should never suffer the hardships of homelessness. We hope that our giving campaign not only raises funds, but helps to destigmatize homelessness and create more awareness of the amazing resources and programs provided by National Alliance to End Homelessness."
 
In 2019, Voodoo Doughnut raised more than $25,000 for non-profit organizations through its quarterly give-back campaign.