News
Villa re-brands Casa Java
April 23, 2006
MORRISTOWN, N.J. — Villa Enterprises is re-branding its coffee concept, Casa Java. According to a news release, Casa Java has a new store design, new menu offerings and a new logo. The new Casa Java debuted at the Port Authority Bus Terminal in New York City.
The concept was developed by Louis & Partners, out of Bath, Ohio. Casa Java at Port Authority was chosen as the first location to receive the re-branding due to its high volume.
"We've seen a tremendous growth in sales, about 40 percent, for the store since the grand-reopening," said Joe Perovic, district manager for New York.
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