News

Venuelabs launches free social listening tool for small businesses

AboutLocal lets small retailers listen to and engage with their customers in real time across hundreds of disparate online channels.

October 22, 2014

Venuelabs announced the national launch of AboutLocal, a free social listening tool geared for small businesses.

According to a news release, AboutLocal lets small retailers listen to and engage with their customers in real time across hundreds of disparate online channels.

"At the heart of any successful business is the desire to listen to and understand one's customers, but with people sharing their experiences from their smartphones, that is getting harder to do," CEO Neil Crist said in the release. "AboutLocal unlocks valuable consumer feedback about a merchant from across the web, and organizes it into simple streams of customer experiences and feedback."

The AboutLocal free version allows merchants to create real-time "streams" of customer feedback from Instagram. Merchants also have access to content originating from Google+ Local, Instagram, Foursquare, Yahoo, Facebook, Urbanspoon and more. AboutLocal lets the merchant know when customers share their experiences by sending them an email alert when they need to pay attention.