Vegan fast casual signs 1st franchisee
Fala Bar, a vegan fast casual concept with two locations in Los Angeles, has closed its first franchise deal. The franchisee is evaluating trade areas in Southern California and will announce the location of the first franchise before the end of the year, according to a company press release.
Fala Bar opened its doors in 2014, as partners Andres Izquieta, Mike Shab, and Gina Ragnone, all meat eaters, came up with the concept when, wanting to eat less meat, they discovered few vegan options to choose from.
"Finalizing our first franchise agreement after less than two years in business shows how strong and unique our concept is," Izquieta said in the release. "There are plenty of vegan restaurants in LA, but none cater to meat eaters or offer comfort food. This makes Fala Bar attractive to anyone looking to get involved in the ground floor of an emerging and popular concept."
Fala Bar puts a non-traditional spin on vegan by offering fast casual and QSR staples (burgers, tacos, sandwiches) and comfort food, Izquieta said. Dishes are prepared fresh daily from 15 core ingredients and never include "fake" vegan food like tofu or soy.
Former NBA player Caron Butler is an investor in the company and promotes the concept through word of mouth and his social media accounts. The chain has also recently partnered with Fransmart to help grow its presence, according to the release.
Topics: Franchising & Growth