News

Uncle Maddio's boosting speed of service with menu redesign

January 13, 2017

Uncle Maddio's Pizza has gone back to the drawing board — literally —  to introduce a menu redesign as well as new menu items to maximize operations, expedite speed of service and highlight flavor-forward offerings.

The redesign will simplify the ordering process by featuring an illustrated, step-by-step guide for the chain's create-your-own process, said CEO Matt Andrew in a press release. The addition of more photography of the hand-crafted salads and foldwiches — the chain's toasted sandwich made with homemade pizza dough and loaded with a selection of meats, cheeses, fresh vegetables and homemade sauces — will help showcase non-pizza options. The callout "Maddio Monday," Maddio Meals (at select locations) and "Lunch in 8 Minutes" deals seek to enhance guest satisfaction and build loyalty.

“We pride ourselves on staying on top of the latest food trends and delivering guest satisfaction," Andrew said.

The new menu items include four on-trend and classic pizzas, renamed in the Chef Creations:

• Alfredo Artichoke: house-made alfredo sauce, mozzarella, artichoke hearts, spinach, red onions, baby bella mushrooms topped with shaved Parmesan cheese and a pesto drizzle.
• Mushroom Truffle: garlic-infused olive oil, shredded mozzarella and fontina cheese with prosciutto and mixed mushrooms, topped with arugula, a drizzle of truffle oil, lemon dressing and shaved Parmesan.
• Classic Margherita: garlic-infused olive oil, shredded and fresh mozzarella, sliced roma tomatoes, salt, pepper and fresh basil
• Four Cheese: garlic-infused olive oil, shredded and fresh mozzarella, ricotta and fontina cheese with a blend of Italian spices

The changes include updates to many of the recipes for Uncle Maddio's salads and Foldwiches.

"Our Served with Love guarantee encourages guests to be adventurous and to try something new," Andrew said. "But these menu offerings will no doubt appeal to adventure-seekers and traditionalists alike. With almost 50 menu toppings, three crusts and seven sauces to choose from, you really can't go wrong."

Loyalty launch

In addition to the menu updates, Uncle Maddio's is launching a comprehensive loyalty program — Maddio's Rewards — targeting new and existing loyalty members. Upon signing up for the rewards program, guests will receive a free three-topping, nine-inch pizza. With every additional entree purchase, 1 point is earned — and with a total of 10 points, guests receive a free entree of their choice. Maddio's Rewards members will also receive birthday, anniversary and other surprise and delight promotions via email and/or text messaging.