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UFood Grill partners with George Foreman
January 15, 2008
BOSTON —UFood Restaurant Group Inc. has announced that former world heavyweight boxing champion George Foreman has agreed to become spokesman for the UFood brand.
Through UFood's exclusive agreement with George Foreman Enterprises Inc., Foreman initially will work to create publicity aimed at selling franchisee licenses and will provide advertising and marketing support through public appearances and public relations campaigns.
George Foreman Enterprises Inc. focuses on marketing and selling various products principally related to wellness, vitamins and nutritional supplements using its George Foreman brand name in the United States.
"It is a great honor that UFood has attracted a well-known celebrity such as George Foreman," said George Naddaff, chairman and CEO of UFood. "His endorsement will create publicity and reinforce the message of a healthy lifestyle that follows UFood's concept, feel great ... eat smart."
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