News

UFood expands social media efforts

December 5, 2010

UFood Restaurant Group Inc. is expanding its social media efforts and online presence to better engage with consumers and shareholders through Facebook, Twitter, YouTube and other applications. Additionally, the company will pursue opportunities for expansion on military bases and to the military community.

UFood Grill retained The Castle Group to help the restaurant chain expand its social media strategy. The Castle Group also will oversee the introduction of potential franchise and company-owned retail locations at military installations across the U.S.

"Social media has become the dominant vehicle for businesses and consumers to communicate and we want to evolve with it," said Charlie Cocotas, COO of UFood Grill. "UFood Grill has a great story to tell and The Castle Group will dramatically improve our exposure and reach additional shareholders and consumers for better communication and interest in our brand. Additionally, we believe that our better-for-you fast casual concept is a natural complement to the fitness-focused military lifestyle, and we are excited about the potential to grow in that area."