News

Two new coffee flavors available at Caribou

March 7, 2013

Caribou Coffee Company began serving two new beverages this week for a limited time only. Biscotti Mocha features flavors of amaretto, vanilla and pistachio, topped with crumbled biscotti, while the Cafe Milan Latte is flavored with honey and hazelnut syrup and is dusted on top with cinnamon. Both are available until May 12.

"At Caribou, we've created these new offerings because we believe that coffee is more than a drink – it's a personal experience that fuels your life and makes meaningful moments," said Alfredo Martel, senior vice president of marketing and product management. "Whether you are jump-starting your morning, relaxing with friends, or warming up on a chilly day, we want to help you find the ideal drink for your mood, your occasion and your life."

To remind its fans that "Life is more than coffee, that's why there's coffee," Caribou has created a new marketing campaign that includes its first TV spot since 2010, running throughout the company's largest Minnesota markets in the coming weeks, Martel said. Fans can also see an image of Caribou's new 3D billboard in downtown Minneapolis on the brand's Facebook. The company has also rolled-out new cups, napkins and other in-store touches aimed to serve as reminders to its fans to take advantage of all of life's small moments of inspiration.

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