News

Tropical Smoothie Café rolls out new design, app

August 1, 2016

Tropical Smoothie Café is launching a brand refresh that includes a new restaurant design, logo and loyalty app.

The design is centralized around a coastal theme and is already boosting customer visits, according to a release. There has been a 10 percent jump in first time visitors and a 28 percent increase in guest-frequency, according to the release.

In response to the growth, the concept is debuting an app designed to grow with customers as it rewards guests as they visit. It offers an automatic reward credit-earning feature, as well as stored payment information. Reward levels include boosted, energized and super-charged based on customer’s spending, according to a release.