Tropical Smoothie Cafe destroyed by Hurricane Harvey celebrating reopening

Tropical Smoothie Cafe is reopening one of its units destroyed last year by Hurricane Harvey. The Rockport, Texas cafe, owned by franchisee Pam Farley, is celebrating Monday with a ribbon-cutting ceremony, and guests will have the opportunity to donate to hurricane relief efforts and spin a prize wheel to win prizes, according to a company press release.

Before rebuilding the cafe, Farley partnered with neighboring business owners to organize a drive to distribute necessities to people in the community. As part of her reopening efforts, Farley will continue to provide support to Hurricane Harvey victims by accepting donations for hurricane relief at the cafe. 

"There are no words to describe how meaningful this reopening is to me," Farley said in the release. "To see how our community has rallied together is nothing short of inspiring. Just a few months ago, Rockport was virtually unrecognizable but through perseverance and hard work, we have rebuilt our city. I'm excited to start serving my community again and am so grateful for Tropical Smoothie Cafe's endless support."
In addition to reopening the Rockport location, Tropical Smoothie Cafe is also continuing its growth in Texas by signing the brand's hundredth agreement in the state with first-time Tropical Smoothie Cafe franchisee, Shahrukh Noormohammed.

"It's inspiring to see the progress this community has made since Hurricane Harvey and we are proud to continue expanding in a market that has such compassion for local businesses and the residents they serve," said Mike Rotondo, CEO of Tropical Smoothie Cafe in the release. "The ongoing success of our existing cafes and resiliency of the business community keep Texas a prime market for development. With 30 franchised cafes open across the state and an additional 15 slated to open this year, we're eager to continue our expansion efforts and make our better-for-you food and smoothie offerings accessible to more residents throughout Texas."

Topics: Franchising & Growth

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