June 12, 2012
As summer kicks off, Tropical Smoothie Café is gearing up for their official holiday, National Flip Flop Day, June 15. Each year, the smoothie and sandwich chain hands out its signature smoothie, the Jetty Punch, to customers who come into cafes wearing flip flops. This year, Tropical Smoothie Café will give out 24-ounce smoothies from 2-7 p.m.
Tropical Smoothie Café created National Flip Flop Day six years ago to raise money for its national charity partner, Camp Sunshine, a retreat whose mission is focused solely on addressing the effects of a life-threatening illness on every member of the immediate family. To date, Tropical Smoothie Café has raised more than $1 million for Camp Sunshine.
“National Flip Flop Day is about giving back to our customers for their generosity in helping to bring a little bit of hope, happiness and healing to these children and their families facing life-threatening illnesses,” said Mike Rotondo, COO, Tropical Smoothie Café.
Now through June 15, customers can visit their local Tropical Smoothie Café to donate money or purchase a specially designed key fob, which includes a 10 percent discount on a future visit through December 31, 2012. They also can donate directly through a Tropical Smoothie website, Facebook causes, or by texting “Camp” to 20222 to donate $10. Standard text charges may apply.
In addition to the June 15 National Flip Flop Day celebration, customers who take photos of their "blinged out" flip flops and submit them to Tropical Smoothie Café’s Facebook page -- now through June 24 -- will have a chance to win a beach vacation to Marenas Beach Resort & Spa in Sunny Isles, Fla. The photos will be judged by kids from Camp Sunshine.
Read more about marketing, branding and promotions.