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TrendSource, Fast Casual to host free customer experience webinar
September 15, 2008
LOUISVILLE, Ky. — TrendSource, a provider of restaurant business intelligence services, and Fast Casual magazine, the leading news and information source covering the fast casual restaurant industry, has announced a free webinar, "Using the Customer Experience to Drive Revenue and Improve Performance."
The webinar will take place Sept. 18 at 2 p.m. EDT.
With an estimated 945,000 restaurants in the United States, restaurant owners are challenged daily to meet customer expectations while maintaining brand consistency. While some companies have struggled to meet their customers' evolving needs, many have thrived by instituting customized customer experience programs. Speakers Mike Linck of TrendSource and foodservice industry consultant David Lindsay will discuss:
- How to consistently measure your customers' experience utilizing interactive voice and interactive Web response to get real-time customer feedback
- Integrating loyalty programs with all of your marketing efforts
- How to tie sales and revenue directly to customer loyalty
- A case study from YUM! Brands Inc. highlighting the successful implementation of customer loyalty programs
Participants also will be able to get real-time feedback from the panel during a closing Q&A session.Sign up for this free webinar.
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