News

Tossed signs 30 unit deal for Southern Calif.

August 17, 2010

Tossed has signed a major deal for a 30-plus units in Orange County, Calif.

Fransmart director of development Mike LaRue will be developing the territory with a group of partners. Fransmart and Tossed recently partnered for a major franchise expansion effort focused on both domestic and international unit growth. Tossed currently has six restaurants open in New York City; Boston; Franklin, Tenn.; Morrisville, N.C.; Houston; and Scottsdale, Ariz.

The franchisees plan to develop at least 30 new Tossed restaurants over the next 10 years, with both franchised and sub-franchised locations.

“Orange County is the second largest county in California, and the sixth most populous county in the US. It is the ideal market for expansion of the Tossed concept,” said Tossed CEO and president Eric Schmitt.

Tossed recently unveiled a new exterior signage and interior makeover enhancement that will be showcased at all new Orange County locations. Additionally, the company recently launched a new website with new food photography, “Design Your Own Salad” nutritional information, links for connecting via social media platforms, and a new online ordering system.