News

Tossed Boston showing signs of success

June 1, 2010

Fort Lauderdale-based Tossed has announced highly encouraging results for its Boston franchise location, as well as its evolving corporate rebranding effort.

The restaurant, located in the Shops at the Prudential Center in the city's downtown, logged a 19.2 percent year-over-year sales increase, propelled by the company's newly energized outreach that includes a revamped logo, fresh exterior signage, and updated interior, as well as several new marketing programs.

Tossed's upgrades at its Boston store are expected to be rolled out to other locations in the coming year, as well as to new locations nationwide as they open. The company is currently eyeing new restaurant locations in Chicago, Seattle and Portland, as well as in California and in its founding city of New York.

The company has experienced a franchise decline in recent years, but is using the new look to rebuild its national footprint.

"It's clear that our customers like what they see," said Eric Clark, chief operating office of Tossed Franchise Corp. "Our new look is clean and contemporary, yet still friendly and approachable. It fits in well with our overall corporate culture and definitely resonates with guests."

Tossed Boston has been owned since May 2009 by Lou Palermo and is managed by Bob Lisnoff. In addition to a heavy marketing push, the concept has joined the social media revolution by creating a Facebook page used to offer same-day specials, banner specific menu items, and field suggestions and comments by loyal customers.

Tossed's interior/exterior upgrade was prototyped at its New York restaurant on Park Avenue in 2009. The logo was developed by Good Studio, and the store design was created by JBI Interiors. Tossed also anticipates launching a non-traditional kiosk footprint ideal for malls, airports and college campuses.