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Top 100: Wow Bao No. 24

July 23, 2012

Wow Bao

Chicago / No. of units: 4*

“Why the asterisk?” you ask. For the simple reason that with its seasonal location at Chicago White Sox U.S. Cellular Field, a mobile food truck and Bao bicycle delivery, the hot Asian bun concept has created a much larger footprint in Chicagoland than its four traditional restaurant locations might suggest. And then there’s the social media imprint of this Lettuce Entertain You enterprise. Wow Bao maintains an active presence on Twitter, Facebook and Pinterest, and offers ordering capability either online or via its iPhone app. The chain’s digital presence earned it a spot on SocialCoCo’s recently released list of the Top 20 Most Socially Influential Restaurants in the U.S.