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Top 100: Technologies – Vine

Vine is number 7 on our list of the 2014 Fast Casual Top 100 Movers and Shakers: Technologies.

November 25, 2014

Vine is number 7 on our list of the 2014 Fast Casual Top 100 Movers and Shakers: Technologies.

The use of short videos, or vines, has become an important part of a successful marketing campaign. Vine, a social media platform that competes with Instagram, allows people to upload six-second videos, which can be linked to a person’s Facebook and Twitter accounts. And just as they did with Instagram, businesses are taking notice and using the platform to reach customers.

Barberitos is one such company. The chain created Vinespecific promotions to attract a larger following, and Fuzzy’s Taco Shop created a monthlong campaign in July to support its Share Our Strength’s Dine Out For No Kid Hungry campaign. Fuzzy’s donated 10 meals to the No Kid Hungry campaign for each video uploaded to the Vine app or to Twitter with the hashtag #fuzzys4nokidhungry.