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Top 100: Technologies – mobile apps

Mobile apps are number one on our list of the 2014 Top 100 Fast Casual Movers and Shakers: Technologies.

December 11, 2014

Mobile apps are number one on our list of the 2014 Top 100 Fast Casual Movers and Shakers: Technologies.

Not only have mobile apps revolutionized the way we do business, entertain ourselves and communicate with our peers, they also have changed the way customers eat. Custom mobile apps are making dining out easier each and every year. Everything from ordering food to paying the bill can be completed with just a couple clicks.

In fact, mobile payments represent 14 percent of Starbucks’ in-store transactions in the US, said Chief Digital Officer Adam Brotman. The brand’s iPhone app also allows customers to tip baristas.

Chipotle’s app allows customers to browse the menu, place orders, select a pickup time, pay for their meal and save their orders as a favorite item to make the next order quicker and easier. In addition to allowing customers to order and pay for food, mobile apps are helping restaurants promote specials and are being used as loyalty programs to reward customers for being faithful to their businesses.

In today’s digital age, who wants to carry around a coupon or a punch card? Mobile apps eliminate the need to carry around those cards, but still give customers what they are looking for — a great deal.