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Top 100: Technologies – Instagram

Instagram is number 6 on our list of the 2014 Fast Casual Top 100 Movers and Shakers: Technologies.

November 28, 2014

Instagram is number 6 on our list of the 2014 Fast Casual Top 100 Movers and Shakers: Technologies.

Restaurants are finding the photo-sharing platform useful when it comes to enticing customers. This free, digital word-of-mouth advertising is being used to showcase menu items in ways mere text never could.

Taste Marketing Strategies launched Bagels & Brew’s first Instagram content last May, asking customers to share photos of their experiences on Instagram. Every Friday, the restaurant shared winning photos on Instagram, awarding a $25 gift card for most likes of the week and a $15 gift card for best photo of the week. Throughout the contest, the submitted photos received more than 11,500 likes.

Videos now are an option on Instagram, which The Coffee Bean & Tea Leaf has embraced. One of its most popular postings was a video showing the pouring technique of its baristas.