News

Top 100: Technologies – Digital menu boards

Digital menu boards are number 9 on our list of the 2014 Fast Casual Top 100 Movers and Shakers: Technologies.

November 20, 2014

Digital menu boards are number 9 on our list of the 2014 Fast Casual Top 100 Movers and Shakers: Technologies.

As fast casual customers become more digitally connected, the use of digital menu boards is going to become even more important. This use of digital technology not only catches the eye of today's consumers, but also gives restaurant owners the ability to change menu prices and contents instantly.

Mama Fu's, an Asian-inspired concept, switched to digital boards last year with a goal of increasing sales and providing a better guest experience.

"We want to keep customers up to date on our unique brand attributes and innovations, so we created a variety of animated marketing messages for the new Digital DNA menu boards," said Randy Murphy, CEO. "We now feel that the quality of our interior matches the quality of our food. It's been fantastic, and we're still new to it."