Which Wich is number 47 on our list of the 2014 Fast Casual Top 100 Movers & Shakers: Restaurants.
January 20, 2015
Which Wich is number 47 on our list of the 2014 Fast Casual Top 100 Movers & Shakers: Restaurants.
With 300 locations open or in development across 38 states and four countries, Which Wich is already a major-league player in the sandwich space, but CEO Jeff Sinelli is ready to hit a home run with his expansion plans.
"We expect no less than 25 percent unit growth every year for the next five years," he said about the Dallas-based brand that boasts a fun ordering system that his customers love.
Guests use red Sharpies to mark up preprinted menus on sandwich bags. They select a sandwich from one of 10 categories, then choose the bread, cheese, spreads and toppings. The sandwiches are prepared to guests' exact specifications, toasted to perfection and delivered in the now-personalized sandwich bags.
After they've enjoyed their 'wiches, guests are encouraged to draw on their bags using red Sharpies and hang their artwork on the community wall.