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Top 100: Restaurants - Veggie Grill

Veggie Grill is number 34 on our 2014 list of the Top 100: Restaurants.

February 9, 2015

Veggie Grill is number 34 on our 2014 list of the Top 100: Restaurants.

Veggies are all the rage these days, a concept on which Santa Monica, Calif.-based Veggie Grill is capitalizing. With 23 locations across the state, the chain features only 100 percent plant-based soups, salads, burgers, hot sandwiches, bowls, homestyle plates and desserts. 

CEO Greg Dollarhyde and the rest of his team must be eating their spinach based on how quickly they’ve grown the concept since it opened in 2007 in Irvine, Calif. By the end of the year, Dollarhyde hopes to hit 29 units. Fueling that growth is Dollarhyde’s focus on improving customer experience. At the end of last year, the chain rolled outits own mobile app that allows guests to snap a picture of their receipt and earn points for every dollar spent. Extra points are earned when members “Share the Love” by inviting friends to download the app.

In addition, the app includes online ordering functionality that allows guests to locate their nearest Veggie Grill, browse the menu and place an order for pickup.