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Top 100: Restaurants - Uncle Maddio's Pizza Joint

Uncle Maddio's Pizza Joint is number 27 of this year's Top 100: Movers & Shakers.

February 16, 2015

Uncle Maddio's Pizza Joint is number 27 of this year's Top 100: Movers and Shakers.

Led by a founder of Moe’s Southwest Grill, Uncle Maddio’s Pizza Joint hit the fast casual scene five years ago and since has opened 18 units in six states. Still thriving, it saw 214 percent growth in 2013, has 165 more units in development and will open 35 units by the end of 2014, said CEO Matt Andrew. The secret to the chain’s popularity is its variety of choices, said Andrew, who boasts that more than 5 million pizza combinations are available, allowing guests to specify their exact pizza preferences in six minutes. 

Its franchising success comes from being able to attract multi-unit franchise operators, including current and former operators of high-profile chains such as Moe’s Southwest Grill, Papa John’s Pizza, Jimmy John’s, Arby’s, Subway, Burger King, Dairy Queen, Firehouse Subs, Tin Drum Asia Cafe, Marble Slab Creamery, Golden Corral, Penn Station Subs, Great Wraps and Qdoba Mexican Grill, Andrew said. 

Additionally, while most pizza places do the majority of their sales at night, Uncle Maddio’s earns 53 percent of its sales at lunch and 47 percent at dinner, setting it apart from others in this competitive market. “Uncle Maddio’s understands what our customers want — fresh, fast and affordable,” Andrew said. “We offer a high-quality gourmet and customizable pizza that is ready in six minutes.”