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Top 100: Restaurants - Sweetgreen

Sweetgreen breaks the top 20 on 2014's Top 100: Restaurants.

February 23, 2015

Sweetgreen breaks the top 20 on 2014's Top 100: Restaurants.

It’s not every day that GQ Magazine features restaurant execs, but that’s business as usual for the founders of sweetgreen, Nate Ru, Jonathan Neman and Nick Jammet. The trio, which in 2007 founded the fast casual chain offering healthy and sustainable food options, told GQ about how they launched the concept while attending Georgetown University in Washington, D.C. Their target market was customers seeking a healthy lifestyle, and they combined their passion for design, music and sustainability to create a fast casual concept that serves salads and wraps made from locally sourced and organic ingredients.

If that wasn’t innovative enough, they again combined their passions and launched the Sweetlife Festival, an annual event honoring “flavorful music, wholesome food and thoughtful living.” This year’s concert wrapped May 10 and featured a variety of popular and up-and-coming artists, including Bastille, Lana Del Ray, Foster the People and 2 Chainz. With 22 units currently operating and six more confirmed to open by the end of the year, it’s no doubt that these friends are living a pretty sweet life.