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Top 100: Restaurants - Rubio's

Rubio's rests at number 14 on Fast Casual's Top 100: Restaurants - Movers & Shakers.

March 1, 2015

Rubio's rests at number 14 on Fast Casual's Top 100: Restaurants - Movers & Shakers.

With a passion for protecting the ocean and offering high-quality seafood for its famous fish tacos, Rubio’s has grown to nearly 200 restaurants across the West Coast since its inception in 1983. “Without the ocean, there would be no fish. Without fish, there would be no Rubio’s. This is why we’re so passionate about serving sustainable seafood,” said Rubio’s Co-Founder Ralph Rubio.

Rubio is so passionate about the ocean that he and his ad agency, barrettSF, recently launched an extension to the chain’s ad campaign “To The Ocean.” The new element is a commercial linking the ocean to Rubio’s use of fresh ingredients and grilled seafood sourced sustainably when possible. In addition to promoting sustainable seafood, Rubio’s is an active participant in World Oceans Day, an annual event dedicated to celebrating and educating the public on the protection of the world’s oceans, and also hosts CoastFest, an annual beach cleanup and party in San Diego. “The ocean is an incredible resource. It provides much of our food, and also serves as inspiration for our coastal menu, as well as the ambience of our restaurants,” Rubio said