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Top 100: Restaurants - MAD Greens

MAD Greens claims spot 22 on this year's Fast Casual Top 100: Movers & Shakers.

February 21, 2015

MAD Greens claims spot 22 on this year's Fast Casual Top 100: Movers & Shakers.

For a relatively small chain, the 11-unit, Colorado-based brand specializing in seasonal salads and sandwiches is doing big things. The 10-year-old concept not only has its own mobile app that allows customers to pay via smartphones, it also has a nutrition and allergy calculator on its website. Both help the chain meet its goals of offering healthy, fresh choices in a speedy environment. 

“We believe that our unwavering commitment to sourcing as many local products as possible has always been at the front of the fast casual space,” said Dan Long, president and co-founder. “For a concept like ours for whom a large part of the value proposition is based on serving superfresh, high-quality ingredients, what better way to ensure that this happens?” Last year the chain took that commitment one step farther and created its own farm in partnership with Golden, Colo.-based Agriburbia. “We source a majority of our kale, tomatoes and cucumbers and some other things from our farm for a good part of the summer and fall,” Long said. “We intend to not only continue this commitment but to increase it as we grow.” 

MAD Greens expects to have about 14 units open by the end of the year and hopes to add 50 units over the next five years.