News

Top 100: Restaurants – Genghis Grill

Genghis Grill is number 50 on our list of the 2014 Fast Casual Top 100 Movers & Shakers: Restaurants.

January 16, 2015

Genghis Grill is number 50 on our list of the 2014 Fast Casual Top 100 Movers & Shakers: Restaurants.  

Touting itself as a full-service experience with a fast casual price point and service model has led to Genghis Grill's rapid growth. It's up to 109 units with plans to add up to 10 more this year, said CEO Al Bhakta. He believes the menu's 80- plus options for build-your-own stir-fry allow people with a variety of diets to eat at Genghis, and the full-service bar helps make it feel like a dinner destination as opposed to fast casuals that do most of their business over lunch.

Taking customization a step further, the chain recently opened its first "fresh casual" location with a fast casual approach in Mira Mesa, Calif., Bhakta said.

"This is a first of its kind as we have our signatory Build Your Own option from our Fresh Market bar along with a YOU Build It option, where fans can order our chef -crafted, Asian-influenced tacos, salads, noodle bowls and skewers and pay at the table via our tabletop devices called Presto," he said. "Or they can pay at the counter, and we will deliver their bowls or menu items to their tables."