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Top 100: Restaurants - Boston Market

Boston Market is rated number 30 on this year's list of the Top 100: Movers & Shakers.

February 13, 2015

Boston Market is rated number 30 on this year's list of the Top 100: Movers & Shakers.

Although Boston Market has been around for 25 years, its new design and rebranding have revived it. In fact, the chain opened its first new location last year in seven years. “Boston Market [opened] our first new restaurant in seven years now because we’re positioned for growth,” said Sara Bittorf, chief brand officer. “We’ve had almost three years of positive comp sales, we’re financially healthy again, and we are ready to start building restaurants that drive people in to experience a great Boston Market meal.” 

The brand, which has more than 460 locations, plans to open five new units this year and has signed a 10-year agreement with the Army & Air Force Exchange Service to operate licensed locations on military bases around the country. “We want to bring the brand back to its former glory and bring that emotional connection back to our customers,” Bittorf said. “The second task is getting the word out that Boston Market is back. We’re back and we’re back in a big way. We’re back with new products; we’re back with an enhanced experience. We’re open for business and we’re inviting people into our restaurants.”