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Top 100: Qdoba Mexican Grill No. 14

June 28, 2012

Qdoba Mexican Grill

Wheat Ridge. Colo. / No. of units: 500+

Qdoba stepped into the street market in March 2011, capitalizing on the phenomenal popularity of gourmet street fare with its new Mini Street Tacos. The two-month promotion took its inspiration from “antojitos Mexicanos” (“Mexican whims”) and featured three snack-size tacos and a side of Ancho Chile BBQ Beans. Qdoba began the year with the promotion of five executives in marketing, franchise development and menu innovation and keeps its eye on continued expansion. For both 2009 and 2010, unit growth was 15 percent, making CEO Gary Beisler’s dream of 2,000 locations all the more reachable.