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Top 100: People – Rod Silva, Muscle Maker Grill

Rod Silva, founder and CEO of Muscle Maker Grill, is number 20 on our list of the 2014 Fast Casual Top 100 Movers & Shakers: People.

September 19, 2014

Rod Silva, founder and CEO of Muscle Maker Grill, is number 20 on our list of the 2014 Fast Casual Top 100 Movers & Shakers: People.

When Rod Silva opened his first Muscle Maker Grill in 1995, he had no idea how popular it would become. It's been almost 20 years, but the concept still is thriving. He began franchising in 2009, and his focus on "healthy eaters" has swept the country. Last year Muscle Maker signed 13 franchise agreements to develop up to 25 locations throughout the country.

Silva knows people eat with their eyes first, so placing a large focus on the visual appeal of the food is key. But, he said, that's just what brings them in.

"One bite is all people need to be convinced that it is possible to eat healthy and enjoy the food you are eating," he said. "Our truly unique concept of great food with your health in mind is gaining popularity throughout the U.S."