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Top 100: People – Kelly Roddy, Schlotzsky's

Kelly Roddy, CEO of Schlotzsky's, is number five on our list of the 2014 Fast Casual Top 100 Movers & Shakers: People.

November 6, 2014

Kelly Roddy, CEO of Schlotzsky's, is number five on our list of the 2014 Fast Casual Top 100 Movers & Shakers: People.

If you are looking for a good comeback story, then Kelly Roddy's is one you will want to hear. Under Roddy's leadership, Schlotzsky's has worked its way out of bankruptcy to regain a top position in the industry. After taking over as president in 2007, he has led the chain to seven years of growth after implementing a company rebrand. Plans are underway to add 25 units to its existing 350 locations in 2014.

One reason for the success is Roddy's commitment to cobranding. Schlotzsky's added Cinnabon Express to about 200 of its locations and Carvel Ice Cream to 30.

"When we add these brands, we are more of a complete package," Roddy said. "We may be selling ice cream to one out of 10 customers during the day, but it's more about creating family events at night. It helps bring in more families. We've seen a nice little bump in the Carvel stores at dinner."