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Top 100: People – George Michel, Boston Market

George Michel, CEO of Boston Market, is number 11 on our list of the 2014 Fast Casual Top 100 Movers & Shakers: People.

October 23, 2014

George Michel, CEO of Boston Market, is number 11 on our list of the 2014 Fast Casual Top 100 Movers & Shakers: People.

Since being named CEO of Boston Market in 2010, George "The Big Chicken" Michel has turned the image of the fast casual chicken concept around, making it a relevant choice once again. A rebrand included replacing plastic tableware with real plates and silverware and working to lower sodium in meals without compromising taste. Sodium is down 26 percent in its mashed potatoes and 20 percent in its stuffing.

"We are committed to ensuring our guests enjoy delicious, homestyle cooking that can be part of a healthier diet," Michel said. "Modifying our recipes to create healthier options without sacrificing taste is another way we deliver our mission to provide guests wholesome foods they can feel good about eating and sharing with their families."