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Top 100: People – Don Fox, Firehouse Subs

Don Fox, CEO of Firehouse Subs, is number 2 on our list of the 2014 Fast Casual Top 100 Movers and Shakers: People.

November 13, 2014

Don Fox, CEO of Firehouse Subs, is number 2 on our list of the 2014 Fast Casual Top 100 Movers and Shakers: People.

If such a title were given, Don Fox, the CEO of Firehouse Subs, would be the industry's top celebrity. He is known well for sharing his experiences on panels and in sessions all over the country, and it makes perfect sense that his peers want to know his secret, considering Firehouse Subs had a record-breaking year in 2013. The concept opened 155 new restaurants and added 111 new franchisees, ending the year with 722 restaurants.

Fox said the most important ingredient for that success has been the team's ability to build continuously on the brand culture during growth periods.

"Within our culture, we have certain fundamental, non-negotiable standards and disciplines," he said. "Applying these standards and practices, underneath a fundamental framework of fairness and open communication within our system, has been the foundation of our success."

The chain's "best in class" food and service helps, too.

"They are the cornerstones of our brand, and I am tremendously proud of our team for their continued commitment to excellence," he said.

Fox is looking for another record-breaking year in 2014, with a goal of having 881 units open.