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Top 100: People – Amit Kleinberger, Menchie's

Amit Kleinberger, CEO of Menchies, is number 18 on our list of the 2014 Fast Casual Top 100 Movers & Shakers: People.

October 7, 2014

Amit Kleinberger, CEO of Menchies, is number 18 on our list of the 2014 Fast Casual Top 100 Movers & Shakers: People.

Making people smile is a far cry from the missions Amit Kleinberger was used to carrying out as an Israeli soldier, but the CEO of Menchie's has been up to the task. He's grown his froyo concept to more than 400 locations in less than six years by offering high-quality products and customer service that puts grins on people's faces.

"When I look at my business today and ask, 'Why do I feel proud?' it's because it makes the world a better place," he said.

Kleinberger also takes a refreshing approach to running his business, understanding that you have to spend money to make money. He didn't make a dime on the business until he opened his 200th unit.

"We grossed $60 million, and I invested it all back into building, not profiting," he said. In 2013, the company paid out its first dividend in more than six years.