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Red Mango's "Summer of Super Biotic Smoothies" campaign is number three on our list of the 2014 Fast Casual Top 100 Movers & Shakers: Marketing Campaigns.
January 13, 2015
Red Mango's "Summer of Super Biotic Smoothies" campaign is number three on our list of the 2014 Fast Casual Top 100 Movers & Shakers: Marketing Campaigns.
In June, Red Mango introduced its Summer of Super Biotic Smoothies and launched a marketing campaign to highlight them as well as its other patented probiotic offerings. According to the chain, they are stronger and more effective than the generic probiotics commonly found in ordinary yogurt.
The items come in a variety of flavors in four lifestyle-centered categories: Body Balance, All Fruit Harmony, Twisted Fruits and Just Kidd’n, which are snack-sized smoothies made especially for kids, according to the company.
Each participating Red Mango store gave limited-edition Super Biotic and superhero-themed items to the first 250 guests who ordered a Red Mango smoothie on its launch day (June 29). The addition of those Super Smoothies more than doubled Red Mango’s menu, taking the number of items from 14 to 36.
To add excitement to the campaign, Red Mango used Facebook and Twitter to leak info about giveaways and special promotions at various locations.
