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Top 100: Mama Fu's Asian House No. 13

June 28, 2012

Mama Fu's Asian House

Austin, Texas / No. of units: 13

During 2011, Mama Fu’s continued its trip back from the brink under the determined leadership of president and CEO Randy Murphy. Once the chain’s largest franchisees, Murphy bought out the failing concept in 2008 and has since focused on reengineering and rebuilding the brand from the inside out. In 2011, Mama Fu’s reworked its store prototype, reducing square footage and seating to improve unit-level economics and added efficiencies to both back- and front-of-house operations. The chain is holding steady at 13 current locations and has development deals in process for 29 new units.