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Top 100: Desert Moon Fresh Mex No. 77

June 5, 2011

77. Desert Moon Fresh Mex

Sicklerville, N.J. / No. of units: 10

A unique entry in the skyrocketing fresh Mexican/Southwestern segment, Desert Moon Fresh Mex first took root in New York. During a visit to Arizona, founder Kevin Rink fell in love with the area’s Southwestern cuisine and decided to bring it back home by opening the first cafe in Yorktown Heights’ Jefferson Valley Mall. The restaurants serve a 100 percent natural, preservative-free menu of traditional and nontraditional Mexican fare prepared without frying and in full-view open kitchens at locations throughout the East Coast.