July 2, 2012
Boloco
Boston / No. of units: 19
The “inspired burrito” chain added three locations in 2011, increasing its reach in New England with units in Vermont and New Hampshire. The concept also increased green operations — and earned the Green Restaurant Association’s first two-star rating — by reducing restaurant water usage and expanding its composting program. In keeping with its reputation for new and different flavor profiles, Boloco introduced Simple Curry and Tikka Masala burritos or bowls and a Mango Lassi smoothie. For Thanksgiving, Boloco reprised its version of the turkey leftover sandwich, the Late November, combining it with a promotion that donated ten cents of every sale to prostate cancer-fighting organizations.