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Togo's uses 'edgy' commerical to launch pork sandwich

October 18, 2011

Togo's Sandwiches has launched a new commercial as part of its "Better than a Breadwich" campaign that supports its new BBQ Pulled Pork sandwich.

"The commercial takes an edgy approach to comparing the short comings of a Breadwich to Togo's big and meaty sandwiches," said Renae Scott, Togo's VP of marketing. Scott also outlined other goals of the campaign. They include:

• Promote Togo's new limited time offer – BBQ Pulled Pork Sandwich, slow roasted pulled pork dripping with BBQ sauce and topped with creamy cole slaw on fresh baked bread.
• Promote Togo's superior quality to other sandwiches.
• Drive brand awareness with limited production and media dollars

Togo's has been serving guests since 1971 and now has more than 240 locations.

Click here to watch the commercial.

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