News

Togo's Tribe loyalty program gets social makeover

August 29, 2016

Togo's Eateries, a West coast sandwich franchise with 300 locations, has upgraded its loyalty program with social media engagement. Chirpify, a social media loyalty company and Paytronix Systems Inc., a rewards program company, teamed up to offer customers rewards for engaging on social media with Togo, according to a press release.

The program is designed to engage with customers on every channel including mobile, in-store or online. For example, customers will now receive loyalty points for their engagement with Togo's on social media. Paytronix found that these loyalty members who engage on Facebook spend 70 percent more than an average loyalty member.

Togo's can also gain key analytics from this platform to see how members redeem points and the effectiveness of campaigns. The franchise can also launch geo-targeted campaigns.

"Our customers are increasingly active in social media and looking to engage there with us," Jessica Miller, brand manager, digital marketing and communications at Togo's said in the release. "Extending our loyalty program to social media doubles-down on our ability to engage with our most loyal customers when, where, and how they like. With the introduction of social loyalty, we are growing our relevance, creating a virtuous cycle of acquisition, engagement, and data collection that allows us to continually personalize offers for greater impact to the guest and the business."