July 22, 2014
Togo's Eateries Inc., announced plans to give away 10,000 #24 Turkey & Avocado sandwiches to celebrate 24 million #24s being sold, making the #24 one of Togo's best sellers.
To get a coupon for a free regular #24, customers must "like" Togo's Facebook page and enter their email address. The coupon will be valid on July 24 only. The 10,000 coupons are first come, first served.
"After selling over 24 million #24 Turkey & Avocado sandwiches, we wanted to thank our loyal guests for all their support," CMO Renae Scott said in a news release. "We do things a bit differently from other sandwich shops, and that includes showing our appreciation. At the same time, we wanted to make it easy to invite new guests in to come try one of our most popular sandwiches."
Customers will be able to redeem their free #24 at 250 Togo's locations throughout the western U.S.
This past January, Togo's celebrated National Pastrami Day by giving away 10,000 #9 Signature Pastrami sandwiches. All 10,000 coupons were claimed within a matter of days, forcing the company to close down the registration process early.