News
Togo's launches new look, offerings
April 2, 2007
SAN JOSE, Calif. — West Coast-based fast-casual brand Togo's unveiled last week its new identity and menu offerings.
Togo's new look, set to launch April 11 along with its new line of Salad Wraps, consists of images that appeal to the brand's health-conscious and active consumer. The new creative includes an updated logo, POS, and three Salad Wraps TV spots.
Togo's new logo shows a human silhouette riding a sandwich that is shaped like a surfboard. It is complimented by the new tag line Fuel For Your Fire. In the same vein, the TV spots show surfers, snowboarders and skiers set to surf music, appealing to their active target consumer.
The Togo's line of Salad Wraps include the Santa Fe Chicken Salad, Mediterranean Tuna Salad, Cobb Salad, Asian Chicken Salad, Roasted Chicken Caesar Salad, Taco Salad and Farmers Market Salad, each wrapped in wheat tortillas. Togo's Salad Wraps are available for the same price as salads.
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