News

Togo's announces expansion, rebranding strategies

October 12, 2010

Togo's Eateries Inc. has announced plans for its growth strategy. Founded in 1971, the 242-unit, West Coast-based sandwich company plans to add at least 50 new stores within the next two years.

Additionally, Togo's plans to refresh its brand, implementing a logo redesign and changing up the menu boards, uniforms, packaging and stores. A new prototype and remodel package has been developed for franchisees.

"At the heart of Togo's is the desire to serve our guests great quality sandwiches with excellent service, in an updated environment," said Tony Gioia, chairman and CEO of Togo's Eateries. "With a talented corporate management team in place, exceptional franchisees and new store openings underway, the refresh initiative will add a renewed energy and improved consistency to the Togo's brand."

In the midst of this reimaging initiative, Togo's intends on maintaining its food focus — serving sandwiches with superior ingredients, abundant quantities, high-quality meats and fresh-baked breads.

"Since 1971, Togo's has been a true West Coast Original with a non-corporate brand personality, and straightforward focus on fresh, high-quality food, served in a deli-inspired one-to-one style," said Renae Scott, vice president of branding and marketing.

Togo's is working with WD Partners — a global design partner for multi-unit food and retail brands — to create the new branding and in-store experience.

The new store prototype first opened in June in Valencia, Calif. Togo's also has  recently opened in Sparks, Nev. and Palm Desert, Calif.