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Togo's unveils retro store design revamp
June 9, 2010
On June 19, Togo's will join its newest franchisee, Valencia, Calif.-based businessman Robert Dorian, to open the first new prototype restaurant at 28166 Newhall Ranch Road. The restaurant features classic reminders of the chain's roots. It's representative of a system-wide brand refresh occurring over the summer of 2010.
Dorian is the company's 168th active franchisee, opening the 240th restaurant in the system in a time when many are surprised to see businesses hiring, much less opening anew. "My wife Nadeen and I are raising our daughters here in Valencia and have always been Togo's fans on the customer side of the counter," he said. "But once I saw what Togo's had to offer its franchisees, I knew I wanted to be a part of it -- and that the time was now."
The new prototype design and system-wide refreshment were the brainchild of Togo's vice president of branding and marketing, Renae Scott. "I wanted to capture the essence of Togo's as a West Coast original," said Scott. "We've been a part of the people's lives since 1971 and our quality and history sets us apart from other national chains."
Working with WD Partners, a nationally recognized retail design firm, Scott spent more than a year leading a team of executives, franchisees and experts to develop the new prototype and systemwide brand refreshment.
The restaurant chain's first new prototype location will officially open with a Chamber of Commerce ribbon-cutting ceremony June 17 and a one-day fundraiser on June 19, when all sandwiches will be sold for $1 with proceeds going to Valencia public schools.
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