News

Tillster teams up with mobile marketing provider

December 2, 2014

Tillster Inc. announced today it will now integrate mobile marketing provider Kahuna Inc.'s product suite into its core list of product offerings (ordering, loyalty, couponing, payment).

According to a news release, Kahuna invented the world's first Customer Engagement Engine. This partnership was created with an objective of enhancing engagement, sales and traffic exclusively for Tillster customers.

The proprietary joint offering will identify individual customer engagement patterns within specific branded applications and target guests with content and offers. Kahuna's Customer Engagement Engine allows restaurants to communicate with customers via email, mobile web and apps and social networks to deliver unique messaging at the right time. As a result, Tillster can algorithmically automate marketing for optimal usage among its customer base and provide robust data analytics and insights to its clients, the release said.

"With Kahuna's best in class engagement platform, we are able to provide our customers not only with rich, natural content that their consumers can interact with – but an engagement layer that keeps the brand top-of-mind," said Tillster's CEO Perse Faily. "To best serve our customers, Tillster conducted a deep evaluation of solutions for Mobile Marketing Automation, and Kahuna clearly has the best product to optimize for the restaurant channel, and is innovating the quickest. We are excited to deliver market leading capabilities to our customers."

Tillster's platform now includes the following Kahuna developed features:

• Preference-based push notifications, in-app messages and deep linking to rich in-app messaging
• Algorithmic rules-based targeting across channels that is truly tied to individuals, not devices
• Automated marketing messaging (with option for manual marketing communications), including optimal time and message delivery
• Enriched customer profiles based on customer engagement behavior