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The original SoupMan teams up with Pepsi

Legendary Soup Man, Al Yeganeh to Carry Full Line of Pepsi Products In All Franchise Locations

October 5, 2005

 
NEW YORK, Oct 06, 2005 /PRNewswire via COMTEX/ -- Soup Kitchen International, Inc. and The Original SoupMan(TM) today announced they have chosen Pepsi to be the exclusive beverage supplier for all their franchise locations. The Original SoupMan, which features the Zagat-rated soups of legendary soup man Al Yeganeh, who inspired the "Soup Episode" on Seinfeld, will carry a full roster of Pepsi products including SoBe, Tropicana, Lipton Teas, Gatorade, and Starbucks bottled Frappuccino.
 
Soup Kitchen International plans to open 1,000 Original SoupMan units worldwide in the next five to seven years. Its flagship location, on 42nd Street in Manhattan, is scheduled to open in November 2005. "Best brands win together," said Soup Kitchen International Chairman and CEO John Bello. "With its extensive portfolio of products, Pepsi has a little something for all of our consumers, making it the ideal partner for The Original Soup Man." Mr. Bello founded the South Beach Beverage Co., makers of the SoBe line of nutritional beverages, which he sold to PepsiCo Inc. in 2001.

"The Original Soup Man provides patrons with quality menu options in a unique and fun environment," said Joe Cugine, Chief Customer Officer, PepsiCo Foodservice. "A partnership with such an exciting operation is a great opportunity for Pepsi. This chain is sure to be a hit and we look forward to playing a role in its success."

About The Original Soup Man

Founded in 1984, legendary soup man, Al Yeganeh, set the standard for delicious, world-class soups at his New York City restaurant, Soup Kitchen International. Now with the launch of his new franchise concept, The Original Soup Man, Al and his team will give the whole world the opportunity to experience soup as it was meant to be. For a complete press kit and more information, visit http://www.originalsoupman.com. For franchise information, call (877)-SOUPMAN.

About Pepsi

Purchase, N.Y.-based Pepsi-Cola North America (http://www.pepsi.com) is the $4 billion refreshment beverage unit of PepsiCo Inc. in the United States and Canada. Its U.S. brands include Pepsi, Diet Pepsi, Pepsi ONE, Wild Cherry Pepsi, Pepsi Twist, Pepsi Vanilla, Mountain Dew, Diet Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Sierra Mist Free, Mug, Slice, Aquafina, Aquafina FlavorSplash, Aquafina Sparkling, Dole single-serve juices, Tropicana Juice Drinks and SoBe. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.

Media Contact: John Rarrick Michelle Naughton Carolyn Izzo Integrated Communications Pepsi-Cola North America 845/358-3920 x16 914/253-2950 jrarrick@ciicnews.com michelle.naughton@pepsi.com 

SOURCE Soup Kitchen International, Inc.

John Rarrick, Carolyn Izzo Integrated Communications, +1-845-358-3920 x16, jrarrick@ciicnews.com; or Michelle Naughton, Pepsi-Cola North America, +1-914-253-2950, michelle.naughton@pepsi.com 

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