News

The Counter signs 33-unit international development deal

January 25, 2012

The Counter Custom Built Burgers and Americana Group, the Middle East’s leading restaurant, food product distributor and retail company, have announced a development agreement to open and operate 33 new locations in the United Arab Emirates, Kuwait, Qatar, Oman, Jordan, Lebanon, Egypt, Libya, Tunisia, Algeria and England. The development agreement covers the next eight years with the first locations slated to open late this year in London, Dubai and Kuwait.

“Now is an exciting time to enter the Middle East marketplace with its double-digit economic growth over the past several years and its highly-educated younger population,” said Craig Albert, Co-CEO of The Counter. “We look forward to introducing The Counter culture to these markets and are confident the Americana Group will translate our guest experience at the highest level.”

Lamb burgers and Hamour, a local fish found in the Arabian Gulf area, will be new additions to the menu to highlight regional flavors.

“The Counter experience is unique unto itself. Nor is there any premium burger restaurant in the Middle East that has the scale and variety that The Counter delivers,” said Marzouk Al-Kharafi, chairman and managing director of the Americana Group.

There are 32 U.S. locations of The Counter, two international locations in Dublin, Ireland, and additional restaurants opening in Jeddah, Saudi Arabia, and Saar, Bahrain.