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The Coffee Bean & Tea Leaf connects with LA's train commuters for new partnership

The promotion at LA's Union Station included mystery offers, a special train car and decorations on the platforms.

September 29, 2014

The Coffee Bean & Tea Leaf took over Los Angeles' Union Station on National Coffee Day, with special offers for commuters, a special train car and decorations for seven platforms.

"Coffee is synonymous with commuting – especially on Monday mornings – so we thought bringing a happy surprise to 15,000 Southland commuters would be the ideal way to celebrate National Coffee Day," said Diane Kuyoomjian, vice president of marketing at The Coffee Bean & Tea Leaf, in a company press release. "As Southern California's most beloved coffee and tea company, it was a natural fit to team up with Metrolink. We wanted to kick off the week for their riders with a warm greeting and invitation to enjoy a special promotional offer."

Team members from The Coffee Bean & Tea Leaf were on train platforms Sept. 29 greeting Metrolink commuters and gifting them with mystery coupon offers. The mystery offers include a variety of special offers on the company's premium coffees, teas and other items. 

The offers were also available throughout the day at participating locations.

Fans can share their National Coffee Day mystery offers using #CBCoffeeDay on Twitter (@TheCoffeeBean) and Instagram (@TheCoffeeBean). 

Starting Sept. 30, the train car will travel throughout the Southland on various lines for one year. Future initiatives with The Coffee Bean & Tea Leaf train will be announced in the coming months.

"We are very pleased to join The Coffee Bean and Tea Leaf on this fun, buzzworthy initiative," said Michael P. DePallo, Metrolink chief executive officer. "Our trains move thousands and thousands of coffee-drinking commuters each and every day, and I think many will really appreciate that special boost as they arrive at Union Station today."