Tennessee Titans running back now backing Chopt Creative Salad Co
DeMarco Murray, running back for the Tennessee Titans, has relied on a healthy diet to help fuel his football career, which is one reason he has decided to become an investing partner Chopt Creative Salad Co. The 50-unit chain is based in New York but announced this week that it has opened a unit in Nashville, Tennessee.
"As a professional athlete its critical for me to eat healthy and have discipline in my diet," he said in a company press release. "I fell in love with Chopt during my very first experience. I’ve found that at Chopt, I am able to eat clean, with plenty of variety and more flavor than anywhere else. Eating healthy shouldn’t be boring."
The Tennessee restaurant, 211 Franklin Rd., Suite 160 in Brentwood, features more than 55 seats, including communal dining areas, comfortable booth seating, a large outdoor patio area, and playful wallpaper created in partnership with Batabasta, a Spanish design duo.
"Our investors are like family," said Colin McCabe, Chopt co-founder. "We are often approached by interested parties, but the partnerships we move forward with are only with those who truly understand the brand vision and what we’re trying to accomplish."
He said he and DeMarco have spent a lot of time learning about each other and realized clear alignment in a few key areas including passion for community, a commitment to healthy living and care for wellness.
"The investment from DeMarco represents a vote of confidence for Chopt in Nashville and as we grow across the country," he said. "We are excited to work with DeMarco to pursue our shared vision in Nashville and beyond."
DeMarco agreed, saying that after learning more about the culture and brand vision of Chopt from McCabe and his partners, it felt natural for him to join the family.
"We are proud and excited to be in Nashville as well," he said.
Topics: Franchising & Growth